Optimizing your website to search engines is vital for your success online. In one sentence, it will bring you more traffic, more leads and more clients.
We are not magicians, but we know the best techniques to make a potential client find your website, your services and everything you have to offer. We work on website optimization for search engines (with emphasis on Google and Bing), so that finding your website becomes an easy task.
Brand, popular terms and "long tail"
When our clients look for our service, the first question is usually the brand's rank on search results. In general, a potential client is not looking for our brand (especially since we are not Coca-Cola or Ferrari) but he is looking for something he needs - "accommodation in Lisbon", "trip to Cape Verde", "place to rest". These are highly popular and therefore highly competitive key-words, but there are also other more specific search terms such as "hotels in Lisbon with wifi" that should be a part of your natural search engine placement strategy, since specificity can convert more.
In these situations, your natural placement strategy becomes more demanding in its planning and execution. At LXconsult we know the best way to help you, providing you with services that respond to the needs of internet users today.
To plan and to execute
Within the framework of Search Engine Optimization (SEO) we can analyse your website and discuss with your team the services that can give you a competitive advantage, thus creating a strategy for your website's natural placement, working on key-words that will bring you traffic, leads and sales.
We can operate on one single time, leaving you with the information you need to enhance your website's natural placement, or on a more effective approach we can monitor your website during a given time-span, according to specific goals. On this second option, we can operate not only on the website, but also "off-page", creating and executing a Relevant Linking Strategy.
Permanently using SEO strategies will improve your website's natural placement and get you more clients. Operating in a constant way means always measuring results and adapting the strategies accordingly. You can count on us to help you with your website's SEO.